PRIVACY POLICY, DATA & COOKIE USE

InZicht Consulting LLC (“InZicht,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information (“Personal Information”) when you interact with:

• Our websites (including inzichtconsulting.com and other owned or operated/related domains) 
• Our applications, platforms, and software/business solutions (including AI/ML-driven      solutions such as the Neptu.AI solution offering) 
• Client implementations and managed service environments 
• Communications, including email, SMS, APIs, and integrations 
• Any services, tools, or technologies we provide (collectively, the “Services”)      

InZicht provides data, analytics, marketing, personalization, and AI-driven solutions to organizations (“Clients”).

Role Definition:

• InZicht acts as a service provider/processor when handling data on behalf of Clients
• Clients remain the data controllers/business owners 

Important:

• We process Client Consumer data only under Client instructions 
• Clients are responsible for: 
  • Providing notice to users 
  • Obtaining required consent 
  • Ensuring lawful data collection 

If you are an end user interacting with a Client’s website or application powered by InZicht solutions, please contact that Client directly regarding your data rights.

A. Information Provided Directly

• Name, email, phone number (if/where captured) 
• Business contact details 
• Account credentials 
• Communications and inquiries 

B. Client Data (Processed on Behalf of Clients)

Clients may provide:

• Customer identifiers (name, email, phone) 
• Transaction and purchase history 
• Behavioral and engagement data 
• CRM and loyalty data 

C. Automatically Collected Information

• IP address (processed transiently) 
• Device identifiers 
• Browser and operating system 
• Session activity and usage data 

D. Advanced Data (AI / Personalization Systems)

Through our platforms (e.g., Neptu.AI solution offering), we may process:

• Behavioral signals (clicks, navigation, interactions) 
• Predictive attributes (propensity, likelihood models) 
• Segmentation and scoring outputs 

We process Personal Information for:

A. Service Delivery

• Provide analytics, AI, and personalization solutions 
• Deliver marketing, CRM, and engagement capabilities 
• Support client implementations 

B. Platform Operations

• Maintain, optimize, and improve Services 
• Debug, secure, and monitor systems 

C. Communications

• Respond to inquiries 
• Provide support and updates 

D. Analytics & Innovation

• Develop machine learning models 
• Conduct research and performance optimization 

E. Legal & Compliance

• Comply with applicable laws 
• Enforce agreements 

InZicht, upon Client's approval, will deploy technologies such as session info, analytics tools, personalization engines, chat tools, and similar technologies that monitor and analyze user interactions.

These technologies may capture:

• Clicks, scrolling, and navigation behavior 
• Page interactions and engagement patterns 
• Device and browser data 

InZicht does not control the Client's approval actions, and where required by law, such technologies are activated only after the client has gained necessary user consent via consent management tools.

Our partners and we use:

• Cookies      
• Pixels      
• SDKs 
• Server-side tracking technologies 

Purposes:

• Website functionality 
• Analytics and performance 
• Personalization & Customer Service 
• Advertising and retargeting 

Example tools may include:

• Google Analytics 
• Advertising platforms (Google, Meta, etc.) 
• Personalization engines (including InZicht/Neptu solution as a service) 

InZicht’s Services may integrate with or rely on third-party providers, including:

Categories:

• Cloud infrastructure providers 
• Analytics platforms 
• Advertising networks 
• CRM and marketing automation systems 
• Payment processors 
• Data enrichment providers 

Important:

• These third parties may process Personal Information on our behalf or on behalf of Clients 
• We require contractual protections to: 
  • Limit data usage 
  • Prohibit unauthorized resale 
  • Ensure confidentiality and security 

We may disclose Personal Information to:

A. Clients

• Data processed on behalf of Clients is shared with those Clients 

B. Service Providers

• Technology, hosting, analytics, and support vendors 

C. Advertising & Analytics Partners

• For marketing and measurement (subject to consent where required) 

D. Corporate Transactions

• Mergers, acquisitions, restructuring 

E. Legal Authorities

• To comply with legal obligations 

We implement:

• Encryption      
• Access controls 
• Monitoring and detection systems 
• Secure infrastructure 

However, no system is completely 100% secure.

We retain Personal Information:

• As required to provide Services 
• As directed by the clients and with their knowledge/approval 
• As required by law 

Depending on the jurisdiction, individuals may have rights to:

• Access Personal Information 
• Request deletion 
• Correct inaccuracies 
• Opt-out of sale or sharing 
• Restrict processing 

Important:

• Requests related to Client data must be directed to the relevant Client 

Where applicable:

• We support opt-out rights 
• We honor Global Privacy Control (GPC) signals 

Where applicable, we use:

• Standard Contractual Clauses (SCCs) 
• Data Privacy Framework mechanisms 

Our Services are not intended for children under 13. We do not knowingly collect such data.

Our Services may include links to third-party platforms. We are not responsible for their privacy practices.

We may update this Privacy Policy periodically. Updates will be reflected by the “Last Updated” date.

InZicht Consulting, LLC.
Contact us via the "Contact Us" Page.

1. What Are Cookies?

Cookies are small files stored on your device to enhance functionality and user experience.

2. Types of Cookies Used

A. Essential Cookies

Required for platform operation

B. Analytics Cookies

Measure usage and performance

C. Functional Cookies

Enable personalization

D. Advertising Cookies

Enable targeted advertising and retargeting

3. Consent & Control

We implement:

• Consent Management Platforms (CMPs) 
• Granular user controls 
• Opt-in where required 

4. Managing Cookies

Users can:

• Adjust browser settings 
• Use cookie preference tools 
• Opt out via “Do Not Sell or Share”

InZicht Consulting LLC (“InZicht,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your Personal Information.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information through:

• Neptu.AI, our AI-powered personalization and revenue optimization platform 
• Websites operated by InZicht Consulting 
• Client websites and applications where Neptu.AI is deployed 
• Email, SMS, and digital communications 
• Any related services, integrations, and analytics tools (collectively, the “Services”).

Neptu.AI solution offering operates in two distinct roles:

A. Service Provider / Processor (Primary Role)

When deployed on a client’s website:

• InZicht acts as a Service Provider / Processor 
  • Our efforts are approved by the client
  • Our engagement is permitted by the client
• We process data only on behalf of our clients (eCommerce brands, retailers, etc.) 
• Clients are responsible for: 
  • Notice & consent 
  • Cookie banners 
  • Consumer rights handling 

B. Business / Controller (Limited Cases)

For our own website, marketing, and direct interactions, InZicht acts as a data controller.

A. Information Provided by Clients (End Users / Shoppers)

Collected through Neptu.AI deployments:

• Identifiers  (email, IP Address) 
• Purchase behavior & transaction data 
• Browsing behavior (product views, cart activity) 
• Engagement signals (clicks, time on page, interactions) 

B. Automatically Collected Data (High Importance for CIPA)

We may collect:

• IP address 
• Device identifiers 
• Browser & OS data 
• Session activity (pages viewed, timestamps) 
• Referring URLs 

Important Disclosure:
Neptu.AI solution offering may use session tracking, behavioral analytics, and event monitoring technologies that could be considered “tracking” or “interaction recording” under applicable laws.

C. Data from Third Parties

We may receive data from:

• Analytics providers 
• Advertising platforms 
• CRM/CDP systems 
• Data enrichment partners 

Neptu.AI solution offering is designed to convert browsers into buyers in real time.

We use data to:

Core Platform Functions

• Deliver real-time personalization 
• Generate product recommendations 
• Optimize conversion rate and AOV 
• Trigger dynamic content and messaging 

Operational Uses

• Platform management and support 
• Fraud prevention and security 
• Performance optimization 

Analytics & Modeling

• Build predictive models (propensity, likelihood, LTV) 
• Aggregate and anonymize behavioral patterns 

Neptu.AI solution offering uses:

• Cookies      
• Pixels (web beacons) 
• Session tracking technologies 
• Event-based behavioral monitoring 

These enable:

• Personalization      
• Real-time decisioning 
• Conversion optimization 
• Attribution modeling 

Critical Compliance Disclosure (CIPA / CPRA)

We (and our clients) may use technologies that:

• Monitor user interactions 
• Track engagement across sessions 
• Capture behavioral patterns 

Where required by law: (Client Responsibility)

• Consent must be obtained before activation 
• Users must be clearly informed 

We may use tools such as:

• Google Analytics, Adobe, Optimizely, Barilliance, Salesforce, Microsoft 360, Bloomreach + others 
• Ad platforms (Google, Meta, etc.) 

Use cases include:

• Traffic analysis 
• Campaign measurement 
• Retargeting and personalization 

Users can opt out via:

• Browser settings 
• Industry opt-out tools 

We may share Personal Information with:

A. Clients

• Data collected via the Neptu.AI solution offering belongs to the client deploying it 

B. Service Providers

• Cloud infrastructure 
• Analytics providers 
• Data processing vendors 

C. Advertising & Marketing Partners

• For personalization and campaign execution 

D. Legal & Compliance

• Regulatory requests 
• Law enforcement 

E. Business Transfers

• Mergers, acquisitions, restructuring 

We implement:

• Encryption      
• Access controls 
• Secure cloud infrastructure 
• Monitoring and anomaly detection 

However, no system is 100% secure.

We retain data:

• As required for service delivery 
• As instructed by the clients 
• As required by law 

Neptu.AI- solution offering enabled experiences may link to third-party platforms.
We are not responsible for their privacy practices.

Our Services are not intended for individuals under 18.

Users may have the right to:

• Access their data 
• Request deletion 
• Correct inaccuracies 
• Opt-out of data sharing 
• Restrict processing 

Requests should be directed to:

• The client (brand/website) where data was collected, as it is their data 
• Or InZicht, when applicable on our website

We and our third-party service providers/software solutions. partners may use technologies such as chat tools, analytics platforms, and similar tools that record, monitor, and analyze shoppers' interactions with the Client's website(s).

These technologies may capture:

• Mouse clicks and scrolling 
• Pages visited and navigation paths 
• Form inputs (excluding sensitive payment fields) 
• Device and browser information 

By using our services, the client (brand/website) agrees to manage and adhere to all applicable laws, and where applicable, obtain the end consumer's prior consent through their cookie and consent management tools before such technologies are activated. 

Users may have the right to:

• Access their data 
• Request deletion 
• Correct inaccuracies 
• Opt-out of data sharing 
• Restrict processing 

Requests should be directed to:

• The client (brand/website) where data was collected as it is their data 
• Or InZicht when applicable on our website 

InZicht does not sell personal data.
We may share data for:

• Personalization      
• Advertising      
• Analytics      

(as permitted under law)

If applicable, InZicht may comply with:

• EU-U.S.Data Privacy Framework 
• UK Extension 
• Swiss-U.S Framework 

We may update this Privacy Policy periodically.
Material changes will be communicated appropriately.