Atique Shah is an executive known for turning enterprises customer-centric by architecting emerging frameworks and building the supporting digital marketing technology infrastructure that supports such complex undertakings. With this foundation Atique then leverages his cross-industry experience to monetize on organizational data & marketing assets to generate commercial impact through both digital and direct 1:1 customer engagement channels.
Shah is a leader in adopting advanced customer analytics as a strategic tool and has helped various well-known Fortune 500 companies grow and fully capture the true potential of their B2C and B2B customers.
Atique has launched several major retailer websites and also laid the foundation for smart digital marketing activities for global brands like; DKNY, Estee Lauder, The Sports Authority, Dick’s Sporting Goods, POLO etc.
Having worked across multiple industries, Atique offers cross-industry knowledge that can be a critical advantage when serving today’s highly competitive business environment. From telecom to retail, and from media to hospitality and gaming, Shah has constantly used this knowledge to deliver measurable impact through effective customer engagement.
Whether serving as the Chief Data Officer for Sharecare or as the Global VP Guest & Campaign Marketing at Inter Continental Hotels Group (where Shah oversaw hospitality industry’s largest loyalty program & delivered $4.3 Billion in revenue) all consumer facing marketing activities that range from IHG’s 70Mstrong loyalty program & its marketing collateral to executing all Emails, Social Media, Digital, Print, Partnerships, E-Statements, Paper Statements and all other relevant in Hotel Guest and Member touch points. Prior to IHG, Atique led the Consumer Marketing efforts at Nokia with a similar remit across 175+ countries in 30+ languages.
A globe traveler and a multi-lingual artist - Atique has various industry awards, degrees and advanced certifications in both marketing and technology fields, Atique Shah is a graduate of Wittenberg University. He holds a Master's degree in Business Administration with a focus on International Marketing and Operations Management from St. Thomas Aquinas University, in addition to Direct Marketing course work at New York University, and is also working on his doctorate in S-CRM Marketing.